Webster University Mentors Small Business Owner in Catapult Competition

Nov. 17, 2016

Webster University Mentors Small Business Owner in Catapult Competition
Dawn Menske, owner and founder of Made for Freedom

(ST. LOUIS) – St. Louis business owner Dawn Menske began the company Made for Freedom to help combat sex trafficking. The lifestyle brand sells products made by survivors of sex trafficking and those at risk for sex trafficking. Now, thanks to the Catapult Competition, she is working with Webster University to bring her brand to the next level.

The Catapult Competition is organized by the St. Louis Business Journal and MasterCard. Women-owned businesses compete for a $10,000 package of technology services from MasterCard. The competition will culminate at the Business Journal’s 12th annual Women’s Conference on Jan. 27, 2017.

The three finalists are currently being coached by Webster University, Anders CPAs + Advisors and Eagle Bank. Dawn Menske is being coached by Webster University. The members of the Webster coaching team are:

  •  Eric Rhiney, Assistant Professor of Management
  • Nicole Roach, Associate Vice President for Diversity and Inclusion
    Senior Directory for Community Engagement
  • Terry Sullivan, Assistant Professor of Advertising & Marketing

Made for Freedom’s goal is to help fund businesses that provide preventative measures for those at risk for sex trafficking or those that provide life skills and job training for survivors of sex trafficking. Made for Freedom says, “Our artisans come from a seemingly endless cycle of extreme vulnerability caused by poverty. By paying these women a living wage, we are able to remove their vulnerability.”

In an interview with St. Louis Business Journal, Manske said she hopes the competition will allow her to ramp up online sales, as well as to find new and engaging ways to tell the company’s story via online platforms.

For more information on Made for Freedom, visit the company’s website.

For more information on the Catapult Competition, visit the St. Louis Business Journal.

tags:  academics, faculty, school of business and technology, school of communications, webster today,