Executives From Top Media Companies to Speak to Communication Students

Mar. 21, 2016

Executives From Top Media Companies to Speak to Communication Students
Executive from some of the largest media companies in the United States will be on campus to speak with students

ST. LOUIS – Representatives of some of the largest media companies in the country will meet with students March 23 and 24 as part of the School of Communications’ Media Academy. During the two-day event, students will have opportunities to meet these industry leaders and hear them discuss a number of topics about the state of the media today.

One of the sessions, Wednesday afternoon’s “Trends in the Media Landscape,” is open to the public.

“This is a great opportunity for our communication students, as they will be able to hear from some of the top names in the business their views of the current media landscape and predictions for the future of the industry,” said Eric Rothenbuhler, dean of the School of Communications. “This is a very special event for the School, made possible by Seth Geiger, President and Founder of SmithGeiger and a member of our advisory board, who pulled this all together for us.”

Executives from E.W. Scripps Company, Hearst Television, Raycom Media, and SmithGeiger LLC will present nine sessions over the two-day conference.  Together they represent over 100 television stations, some of the leading companies in cable and other media, and one of the top strategic media market and consulting firms in the United States.

The conference starts at 2 p.m. Wednesday with a three hour session in the East Academic Building, Room 253, on three topics: “The Dynamic Media Landscape” delivered by a representative of SmithGeiger, “News and Storytelling Today” and “Branding and Promotions in the New Environment” by representatives of Scripps, Raycom and Hearst. The session will be include a break at 3:15 p.m.

On Thursday, multiple sessions will be held throughout the day (a full schedule will be posted in the East Academic Building Commons with location information on that day):

  • “Ethics in the digital age”
    Candy Altman, Vice President, News, Hearst Television, Inc.
    9:00 –   9:50 am
    11:00 – 11:50 am
  • “You want to reach me? Here’s how!”
    Lec Coble, Vice President of Marketing, Broadcast, Raycom Media, Inc.
    9:00 –   9:50 am
    11:00 – 11:50 am
  • “Stories that matter: Building relevance and engagement”
    Sean McLaughlin, Vice President, News, E.W. Scripps Company
    9:00 –   9:50 am
    11:00 – 11:50 am
  • “Cross platform marketing: Content is king”
    Jessica Rappaport, Vice President, Marketing, E.W. Scripps Company
    9:00 –   9:50 am
    11:00 – 11:50 am
  • “Urgency is hollow without impact”
    John Culliton, Senior Vice President, Media Strategies, SmithGeiger, LLC
    10:00 – 10:50 am
    12:00 – 12:50 pm
  • “Strategies for effective producing and storytelling”
    James Finch, Corporate Regional News Director, Raycom Media, Inc.
    10:00 – 10:50 am
    12:00 – 12:50 pm
  • “Socializing the news”
    Jacques Natz, Senior Vice President, Senior Consultant, SmithGeiger, LLC
    10:00 – 10:50 am
    12:00 – 12:50 pm
  • “Getting people into the tent: The art of topical tease writing”
    Paul Tranisi, Creative Services Director for KMBC-TV, the Hearst television ABC affiliate in Kansas City, Missouri
    10:00 – 10:50 am
    12:00 – 12:50 pm

Students who wish to register for any of the sessions, visit https://webster.co1.qualtrics.com/jfe/form/SV_cCvDymtQrk3Xn5X. Alumni and members of the community who wish to register should visit https://webster.co1.qualtrics.com/jfe/form/SV_6J1Iq6ZRMiL9zJb. For more information on the School of Communications, visit http://www.webster.edu/communications/.

With its home campus in St. Louis, Missouri, USA, Webster University (www.webster.edu) comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence.

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