Webster University Mentors Sweetology in Annual Catapult Competition

Jan. 30, 2018

Webster University Mentors Sweetology in Annual Catapult Competition
Sweetology owner Kara Newmark with business faculty members Terry Sullivan and Eric Rhiney.

Webster University was proud to sponsor a coaching team for the annual Catapult Competition through the St. Louis Business Journal. Women-owned businesses Sweetology, Rozzy Learning Co. and Common Circles all competed with coaching teams from various businesses around St. Louis.

The Catapult Competition is organized by the St. Louis Business Journal and MasterCard to give women-owned businesses a chance to win a $10,000 package of technology services from MasterCard.

Webster University’s coaching team worked to mentor Kara Newmark, the owner of Sweetology, a do-it-yourself cake and cookie decorating business based out of Town & Country.

The members of the Webster University coaching team are:

  • Eric Rhiney, assistant professor of management in Webster's George Herbert Walker School of Business & Technology
  • Nicole Roach, associate vice president for Diversity and Inclusion
  • Terry Sullivan, assistant professor of advertising & marketing in the School of Communications

Rozzy Learning Co. took the top prize at the day’s event, but Sweetology also received $2,500 in technology services from MasterCard.

Sullivan has served as a Catapult Competition coach for two years and said, “This was a great experience as it gave me the opportunity to work with amazing colleagues; and the privilege to help a worthy candidate grow a business that will provide employment opportunities and bring joy to so many.”

For more information on Sweetology, visit the company’s website.

For more information on the Catapult Competition, see this story in the St. Louis Business Journal.

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