Webster University Wins Marketing, Advertising Awards for Recruitment, Inclusion, Donor, Social Campaigns

Apr. 14, 2017

Selection of spreads from the "You, Unlimited" viewbook
Spreads from the award-winning viewbook for the "You, Unlimited" undergrauate recruitment campaign by Webster's Global Marketing & Communications. 

Webster University won several collegiate advertising awards from Higher Ed Marketing and the Collegiate Advertising Awards in recognition of a variety of 2016 marketing, communications and fundraising initiatives.

Webster received honors for undergraduate recruitment, diversity and inclusion advertising, social media, and alumni and faculty/staff fundraising campaigns. These campaigns were launched and conducted by Webster's Global Marketing & Communications, and Advancement units.

Higher Ed Marketing: Educational Advertising Awards 

Digital fundraising mailer
From Advancement's fundraising email
campaign

From Higher Ed Marketing's 32nd Annual Educational Advertising Awards, the following Webster University initiatives were honored:

"Innovation Through Inclusion"
Bronze Award
Category: Newspaper Advertising-Single Ad

"You, Unlimited"
Merit Award
Category: Student Viewbook

"Calendar Year-End Fundraising Campaign"
Gold Award
Category: Fundraising Campaign (print and digital)

Advancement's calendar year-end fundraising campaign was recognized for digital and print mailers sent between November 2016 and January 2017 to specific alumni, young alumni, and faculty and staff distributions.

View more sample pages from the recruitment viewbook developed by Global Marketing & Communications here.

2016 Collegiate Advertising Awards

The "Innovation through Inclusion" ad
Print ads on "Innovation through Inclusion"
were recognized by both the Higher Ed 
Marketing and the Collegiate Advertising
Awards.

Earlier this year, the 2016 Collegiate Advertising Awards also honored Webster with awards for the "Innovation Through Inclusion" ad as well as a "Cooking Up a Quality Education" social media video:

"Innovation Through Inclusion"
Gold Award
Category: Newspaper Ad-Single

"Cooking Up a Quality Education"
Silver Award
Category: Special Video Production-Single

* * *

The "Cooking UP a Quality Education" video was a specific social media play, responding to the early 2016 trend of snappy cooking how-to videos that were being shared widely on Facebook.

Staff members in Global Marketing & Communications collaborated on an idea to shoot such a video with a higher education theme, emphasizing the value and quality of a Webster degree.

The resulting video had a reach on Facebook in its first week with over 100,000, with over 28,000 views. Watch it on YouTube here:

 

tags:  academics, alumni, global, home page, advancement, global marketing and communications, admissions, home page, webster life, webster today,