School of Communications Hosts 4th Annual Media Academy March 6-7

Mar. 1, 2019

School of Communications Hosts 4th Annual Media Academy

Media Academy is a two-day event that includes a keynote address, a panel discussion, several interactive career workshops, networking receptions, and a student showcase.

Offered by the School of CommunicationsMedia Academy focuses on the importance of career development and industry exploration. This event brings together students, alumni, faculty, and industry professionals to exchange ideas and expand their knowledge of the ever-changing communication landscape.

Lindsey Slaby, founder and CEO of Sunday Dinner, a brand consultancy, is the keynote speaker. Her address, "New Pathways for Consumers and Brand Marketers," will be presented after brief opening remarks from Dean Eric Rothenbuhler at 2 p.m. on Wednesday, March 6 in Browning Hall Auditorium, Room 160 in the Interdisciplinary Science Building.

A panel discussion will be held at 3 p.m. in the same location. It features media executives from Coolfire StudiosEW Scripps CompanySmithGeigerLion Forge Comics, Gray TV, Thompson Coburn, Sunday Dinner and more. They discuss the latest issues and trends in media. Speakers will also preview their Thursday interactive workshops. A networking reception will follow the panel in the Browning Hall Auditorium lobby.

The keynote address and panel can be streamed here. 

Thursday, March 7 schedule of workshops:

Check-in for workshops begins at 8:30 a.m. in the west lobby of Sverdrup Hall. Workshops run from 9 a.m. until 1 p.m., and are held on the first floor of Sverdup Hall.

9 a.m. Workshop - recently added

  • Finding and Navigating that First Job - Chris Archer, Senior VP and John Cuilliton, Senior VP, SmithGeiger

10 a.m. Workshops

  • Effective Storytelling - Sean McLaughlin, VP News, EW Scripps Company
  • From Concept to Screen: How an Idea Becomes a Reality TV Show - Jeff Keane, founder and CEO, Coolfire Media
  • Building a Social Following - Andrew Finlayson, Executive VP, SmithGeiger
  • Shaping and Selling Your Story - Lindsey Slaby, founder and CEO, Sunday Dinner
  • Legacy Media and New Forms of Content - Jacques Natz, Senior VP, SmithGeiger and Spencer Ernst, Gray TV, KYTV Creative Services Director

11 a.m. Workshops

  • Ethics, Decision-Making and Integrity in an Era of Fake News, John Cuilliton, VP SmithGeiger
  • From Concept to Screen: How an Idea Becomes a Reality TV Show - Jeff Keane, Founder and CEO, Coolfire Media
  • Meeting the Needs of an Evolving Audience - Seth Geiger, President and Co-Founder, SmithGeiger
  • Sequential Art and Storytelling: The Foundation of Content Marketing - Chip Schafer, President, Lion Forge Labs, and Carl Reed, Co-Founder and Chief Creative Officer, Lion Forge Comics

Noon Workshops

  • Effective Storytelling - Sean McLaughlin, VP News, EW Scripps Company
  • How to Have Your Story Seen Across Multiple Media and Platforms - Chris Archer, Senior VP, SmithGeiger
  • Building a Social Following - Andrew Finlayson, Executive VP, SmithGeiger
  • Ethical Communication in the Age of Photoshop and Facebook - Dave Senay, former CEO, FleishmanHillard, and Mark Sableman, Partner, Thompson Coburn
  • Legacy Media and New Forms of Content - Jacques Natz, Senior VP, SmithGeiger and Spencer Ernst, Gray TV, KYTV Creative Services Director

Thursday's workshops are followed by a student showcase. Some of the School of Communications' best students have been nominated by faculty members to display their work. Representatives from student media organizations will also be present to display their work. Local media executives have been invited to join the visiting national media executives in critiquing the work of these students.

Students, alumni, faculty, and staff of all disciplines within Webster University are encouraged to attend.

Click here for more information about Media Academy.

To register for interactive workshops, please visit this link. 

 

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